So, if I'm a label or artist, I hire you to do what? I think we are as good as anyone out there in terms of digital distribution and marketing. ![]() We provide some services that an independent label would expect from a major label. We provide some services that an artist would expect from a label. McDaniels recently spoke with CNET News to discuss where digital distribution was headed. Universal last year invested in INgrooves. And in fact, one of the 7-year-old company's most important clients is Universal Music Group, the largest of the top four recording companies. McDaniels says INgrooves is a service company that acts much like an indie record company, such as IODA or The Orchard, but has no wish to compete against record labels. label," quipped Robb McDaniels, the company's CEO. This spring, when the spoof metal group Spinal Tap releases its first album since 1992, the boys in the band are trusting INgrooves to distribute the material to iTunes, Amazon, and other online retailers.īut just don't call the privately held INgrooves a music label. Last year, San Francisco-based INgrooves oversaw digital distribution and marketing for the release of Dolly Parton's album "Backwoods Barbie." The record debuted as the No. ![]() INgrooves, a digital distribution company, is fast becoming a favorite of music acts embarking on comebacks.
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